In today's fast-paced business world, B2B companies are under increasing pressure to shorten their sales cycles and increase their win percentages. One way to achieve these goals is by aligning marketing efforts with the buyer's journey.The buyer's journey refers to the process that potential customers go through when considering a purchase. It typ… Read More

By understanding and catering to the requirements of the buyer throughout the journey, B2B marketers can reduce sales cycle times and increase the opportunities of winning a sale. In today's hectic company world, B2B business are under increasing pressure to reduce their sales cycles and increase their win percentages. B2B marketing has the unique … Read More

In this compelling episode on the B2B eCommerce Podcast I shared my thinking about why the Sales Channel no longer exists, and also other realities about modern B2B advertising. We go over exactly how the buying journey is now completely fragmented and also the way that community building can help marketing professionals take back control of the di… Read More